Designing the sell sheets for IDW required me to find a way to condense a large amount of information while keeping the document readable and on brand with the franchise’s design. This would vary from a single graphic novel to multiple entries in an ongoing series.
The largest of these was “Top Shelf’s Top 25”, which was a four-page document highlighting the most popular books published by IDW’s imprint Top Shelf Productions. This document required including metadata and awards received by every book, as well as a short description of each title. Cutouts of artwork had to be created to add visual interest, and an interesting background was designed to match the brand’s style.
