"The Big Picture" is an environmental awareness campaign to bring attention to corporate destruction of the environment. In this campaign, I worked with a small team of designers to create a full campaign proposal, complete with full branding and merchandise mockups and designs.
In this campaign, I was in charge of creating the project's illustration style, as well designing and mocking up the campaigns physical merchandise. This includes posters, billboards, t-shirts, pins, websites, and bus stop ads.
Logo, Business System, & Letterhead by C.J. Paghasian
Presentation, Survey, and Brand Colors by Tristan Gibson
The illustration style was inspired by Russian Constructivism illustrative style featuring eye-catching colors. The illustration style was separated into two categories: corporate and hopeful. Images portraying corporate destruction of the environment would feature figures with sharp angles and sinister features, and use dark, less saturated colors from our color palette. Images that have a more hopeful messages would use brighter, warmer colors and more organic, curvy lines.
The Big Picture's main graphic style features a small, cropped section of a larger image. This illustrates how many corporations choose to show a small portion of how they are helping the environment while hiding a much larger story of their environmental destruction. This idea is captured in all of our campaign materials, using color and contrast to show a larger story of corporate destruction.